Spark Of Genius

About Spark Of Genius

The land-based gambling sector, comprising adult gaming centres (AGCs), betting shops, bingo halls and casinos, produced £4.9 billion in GGY over the year, marking a 1.1% yearly increase.

However, the UK’s physical estate shrank, with overall licensed gambling premises falling by 2% to 8,081.

Betting shops declining for the twelfth consecutive period, standing at 5,617, a 3.6% decrease representing a loss of 208 shops year-on-year.

How to play Spark Of Genius

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Spark Of Genius

One of the largest additions will be Moonshine Flats, a country-western bar and entertainment venue. The two-story facility will cover about 29,000 square feet.

Kreeger said in August that Durango has continued to perform well despite the disruption caused by ongoing construction. He described the property as an important growth driver in the Las Vegas locals market.

The expansion follows the property’s first major addition, which brought more than 25,000 square feet of casino space and 230 slot machines.