Tasty Bonanza

About Tasty Bonanza

The first was direct marketing (emails, texts, push notifications). Citing randomised studies, the committee noted that limiting direct marketing resulted in reduced betting and fewer short-term harms. 

Referencing an Australian study on direct marketing and its link to gambling harms, Dr Philip Newall, senior lecturer at the University of Bristol noted that “causality was established by getting a random subset of participants to opt-out of receiving direct marketing offers”.

It was found that “this group then self-reported significantly lower expenditure and harms [ … ] over the next two weeks”.  

About Tasty Bonanza

Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.

“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.

Kambi is now rolling out AI trading across other sports, including basketball, ice hockey and American football. Its longer-term ambition extends beyond automating established processes to using the technology to create products that could not previously be delivered at scale.

What is Tasty Bonanza?

I’ll start with a story. Once I had a job I didn’t like. I was an affiliate manager at some jewelry company. I’m not a marketer. I’m a thinker, trader, investor, writer. I was there for two years, marketing. After two years I decided I had to move on because I hated marketing. I wanted to go into finance. So I submitted a financial article somewhere and it was accepted. Then on my birthday in 2012, I decided with my wife I was going to quit and focus on finance. That morning, we went out for a birthday breakfast. We share the same birthday. It makes things easier, more convenient. I was going to show up late to work after breakfast and then announce I would be leaving.

After breakfast, before I got in the office, I get a call from my manager. He tells me the company decided to close up shop suddenly so there is no need for me to show up. Well, that’s convenient. I showed up anyway, said goodbye to my friends there, and I went off home, a burden lifted from my shoulders.

Two years later, I see a post from my friend Robbie Strazynksi of CardPlayerLifestyle, about this guy Bill Beatty looking for a new financial writer for some gambling website called CalvinAyre.com. I said I was interested, didn’t know much about gambling, but I know about finance. I could swing it. Bill gave me a shot, trusted me, and in March 2014, I wrote my first article. Macau stocks were at all time highs, and I wrote that they were about to implode. They did, for the next two years. But not for the reason I thought.